CICRM is a registered Professional Membership and Qualification Examination Board in the area of Customer Relationship Management.
Professional Diploma — Sector-Specific
Prepares aviation professionals to manage customer relationships throughout the passenger journey, from booking and airport services to in-flight experience and post-flight engagement.
Program Highlights
Map and improve the end-to-end passenger and airport experience.
Apply international aviation customer service standards.
Complete a workplace aviation CRM improvement project.
The programme integrates aviation service standards, passenger psychology, airline branding, safety culture, digital travel technologies and service recovery for cabin crew, ground staff and reservation agents.
ResultsThe Diploma in CRM — Aviation Sector programme gave me practical, industry-relevant skills I use every day.
CICRM Graduate Sector Professional
Graduates will be able to deliver exceptional passenger experiences, manage airline customer relationships, handle disruptions and complaints effectively, and improve passenger loyalty and retention.
The full module structure of this programme is set out below.
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Candidates must maintain 80% attendance, successfully complete assignments, complete a workplace aviation CRM project and pass the final examination to be awarded the Diploma in Aviation Customer Relationship Management.
Welcome to the gateway of possibilities — your application to CICRM's Diploma in CRM — Aviation Sector.
