CICRM is a registered Professional Membership and Qualification Examination Board in the area of Customer Relationship Management.
Professional Diploma — Foundational Level
Provides a comprehensive foundation in CRM principles applicable across all industries, developing professionals who can attract, retain and grow customer relationships.
Program Highlights
Explain the principles and evolution of CRM and relationship marketing.
Apply CRM software, social CRM, AI and omni-channel engagement.
Implement a workplace CRM improvement initiative.
The programme equips participants with the knowledge and skills to improve customer satisfaction, loyalty, operational efficiency and organisational performance through technology-enabled relationship management.
ResultsThe Diploma in Customer Relationship Management programme gave me practical, industry-relevant skills I use every day.
CICRM Graduate Foundational Professional
Graduates will be able to build customer-centric organisational cultures, apply CRM technologies, analyse customer needs and behaviour, and develop customer retention and relationship strategies.
The full module structure of this programme is set out below.
Detailed topic content for this module.
Candidates must attend at least 80% of sessions, pass all module assessments, successfully complete the workplace CRM project, pass the final examination and comply with CICRM's Code of Professional Ethics to be awarded the Diploma in CRM.
Welcome to the gateway of possibilities — your application to CICRM's Diploma in Customer Relationship Management.
