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Post Graduate Diploma in Customer Relationship Management

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Post Graduate Diploma in Customer Relationship Management

Postgraduate Diploma — Level 8 Equivalent

Produces high-level CRM practitioners capable of designing, implementing, analysing and optimizing CRM systems and strategies for leadership roles in marketing, business development and CX management.

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Program Highlights

Program Highlights A Pathway to a Successful Business Career

CRM Technology & Analytics

Apply CRM systems, digital platforms and customer data analytics.

Relationship Marketing & Loyalty

Design customer loyalty and key account management programmes.

Research Dissertation

Conduct applied CRM research and present evidence-based findings.

The programme addresses the industry-wide shortage of qualified CRM professionals and the rise of digital platforms, AI and analytics-driven CRM in modern business environments.

The Post Graduate Diploma in Customer Relationship Management programme gave me practical, industry-relevant skills I use every day.

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Results

Programme Outcomes

Graduates will demonstrate comprehensive knowledge of relationship marketing, apply data analytics to assess retention and churn, develop CRM strategies aligned with organisational objectives, and lead CRM transformation initiatives.

  • Analyse customer behaviour, psychology and value drivers using data analytics.
  • Implement CRM systems, digital platforms and enterprise change management.
  • Conduct applied CRM research and present evidence-based findings.

Programme Curriculum

The full module structure of this programme is set out below.

  • Evolution, principles and strategic role of CRM
  • Customer-centric models and organisational alignment
  • CRM value chain, CLV and profitability
  • End-to-end CRM frameworks and integration
  • Consumer behaviour theories and decision-making models
  • Customer expectations, satisfaction and emotional drivers
  • Customer segmentation, profiling and journey mapping
  • Behaviour prediction and insight generation
  • CRM software platforms (Salesforce, Dynamics, Zoho, HubSpot)
  • CRM architecture, integration, automation, AI, chatbots
  • Cloud CRM and mobile CRM
  • Data privacy, cybersecurity and ethical CRM
  • CRM data structures and sources
  • Data mining, modelling and statistical tools
  • Churn analysis, retention modelling, customer value analytics
  • Dashboard reporting and KPI measurement
  • Customer experience design principles
  • Service blueprinting, experience mapping and CX metrics
  • Quality management frameworks (SERVQUAL, ISO standards)
  • Customer perception analysis and CX improvement
  • Relationship marketing theories
  • Customer trust, engagement and relationship endurance
  • Loyalty programme design and management
  • Key account management (KAM) frameworks
  • Customer service excellence models
  • Contact centre operations, staffing and technology
  • Omni-channel support and digital service models
  • Conflict resolution, complaints handling and service recovery
  • Strategic CRM planning and implementation
  • CRM policies, governance and risk management
  • Customer rights legislation and regulatory frameworks
  • Ethical customer engagement
  • Social listening, digital engagement and community CRM
  • Email automation, personalisation and customer funnels
  • Online reputation management
  • Integrating CRM with digital marketing strategies
  • CRM lifecycle management
  • Business process re-engineering for CRM adoption
  • Change management frameworks (ADKAR, Kotter)
  • Evaluation, monitoring and continuous improvement
  • Research proposal development
  • Research design, methodology and ethics
  • Data collection, analysis, interpretation and reporting
  • Viva voce / oral defence

Certification Requirements

Candidates must successfully complete all modules, achieve a pass in the final research project and maintain minimum attendance requirements to be awarded the Post Graduate Diploma in Customer Relationship Management.

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