
Postgraduate Diploma — Level 8 Equivalent
Produces high-level CRM practitioners capable of designing, implementing, analysing and optimizing CRM systems and strategies for leadership roles in marketing, business development and CX management.
Program Highlights
Apply CRM systems, digital platforms and customer data analytics.
Design customer loyalty and key account management programmes.
Conduct applied CRM research and present evidence-based findings.
The programme addresses the industry-wide shortage of qualified CRM professionals and the rise of digital platforms, AI and analytics-driven CRM in modern business environments.
ResultsThe Post Graduate Diploma in Customer Relationship Management programme gave me practical, industry-relevant skills I use every day.
CICRM Graduate Postgraduate
Graduates will demonstrate comprehensive knowledge of relationship marketing, apply data analytics to assess retention and churn, develop CRM strategies aligned with organisational objectives, and lead CRM transformation initiatives.
The full module structure of this programme is set out below.
Candidates must successfully complete all modules, achieve a pass in the final research project and maintain minimum attendance requirements to be awarded the Post Graduate Diploma in Customer Relationship Management.
Welcome to the gateway of possibilities — your application to CICRM's Post Graduate Diploma in Customer Relationship Management.